With over 290 different running shoes, extensive clothing and endless accessories, our range can seem overwhelming. But with our product knowledge and running expertise, you’ll be in good hands. See the range »
For a smooth, stress free running experience you need a shoe that moves with you perfectly. Natural Gait Analysis is the essential way to identify your running motion and discover your dream running shoes. Find out more »
You’re unique. Understanding how your body works is essential to being a healthy runner. Our team has uncompromising knowledge on all running gear, and the skill to read you, the runner. Meet the team »
The customer service is incredible. Expert knowledge and so much patience amongst staff. I have worked in the running industry in HQs of major brands and run for a club; i know my stuff, but they really know their products. Buy in store! It really is worth the trip and you will get your perfect shoe! Been shopping here since 2012.
– Mini World, Google+
Is She Superhuman? Petra Kasperova on Ultra Running.
Completing 577 miles in 10 days, Petra Kasperova placed 2nd woman at the Sri Chinmoy 10-day race in New York this April. But for this 29-year-old ultrarunner – store manager and accessories buyer at Run and Become London – running is not about collecting trophies.
Improve Your Ankle Mobility to Prevent Injuries
When doing Natural Gait Analysis for our customers, we’ve been noticing how many runners have limited ankle range of motion and foot flexibility. This can result in all kinds of injuries – Achilles tendinitis, plantar fasciitis, ankle sprains, Morton's neuroma and more.
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