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JOIN NOWI've been getting my trainers here for a long time! I don't run, but the trainers I get here tend to fit perfectly - that is because the staff ask what your walking/running regimen is, they ask what pain points you may have, recommend shoes, check the shoes fit and then they watch you walk in them to see if they suit your gait or not. I never feel rushed here and I feel the staff really cares about the customer getting the right pair of shoes.
Sorab Shroff, February 2026
GoogleI booked a consultation and was seen promptly on arrival. My adviser was Suputri, and I had her undivided attention... I tried maybe a dozen pairs of walking shoes, and walked in each one while Suputri watched closely, feeding back to me what she saw about my gait in each case. This was the best retail experience I have ever had in my 77 years. From now on, if Run and Become stocks something, that is where I will shop for it.
Bernard O'Sullivan, February 2026
TrustpilotBest place to buy running shoes. Staff are incredibly helpful and attentive. You will leave with the perfect shoe to fit your needs. Worth the trip
Nick Aldridge, February 2026
GoogleI cannot recommend this place highly enough. All the assistants seem pretty good from what I could see, but If I were you I'd ask for Mia. I fail to see how they could possibly have improved the experience. Polite, courteous, friendly, helpful, recommendations, explanations and successful choices. Highly recommended.
Mark Watkins, February 2026
GoogleIt was busy when I walked in, but the staff were organised and pointed me straight to the token queue. Nandanti helped me out, super knowledgeable, patient, and answered all my questions without rushing me. I came in planning to buy one pair of shoes and walked out with two. Says it all, really.
Pati Burn, January 2026
GoogleCouldn’t recommend this shop more. Went here as a complete novice runner with not much knowledge on shoes, wanting to buy a pair as I had a few races booked. The staff are all so kind, as soon as you walk in you feel comfortable, which really makes a change as I find a lot of these shops intimidating… They really take so much care and time to make sure you are happy… If you are new at running or even if you are experienced, I highly recommend Run and Become. 10/10 experience. Thank you everyone.
Zoe Edwards, January 2025
GoogleMarina was so helpful in finding me the right running shoes. She gave me so many options and listened to my needs. She was really patient, kind and knowledgable. She provided me with different styles, sizes and watched the way I ran to find exactly what worked with my foot type! Which helped me find the perfect shoes! Thank you so much! I can’t wait for my next run :)
Laura, January 2026
GoogleI have now purchased 3 pairs of running trainers from Run and Become and they get it right every time! On my most recent visit, Michelle was incredibly helpful and provided excellent advise and customer service. She made sure I found the trainers that were right for me.
Ellen Bishop, January 2026
GoogleExcellent service. Anisa helped me find the right road running shoes and went above and beyond to give me helpful advice
Elle Bennet, January 2026
GoogleMy order was delivered on time. Rathika was very helpful in getting my order sent. She contcted me both by phone and email to make sure my post code was correct because I forgot one of the numbers when filling out the online form. Really great customer service and will order from them again.
James Collins, January 2026
Reviews.ioI love independently run running stores! This one is excellent and they have great customer service and a top notch loyalty program! Five stars
Alissa Moore-Williams, January 2026
Reviews.ioThe staff here really do want you to make sure you go away with the right running shoe. Malika was a great help!
Archie Wilson, January 2026
GoogleIf you have had a good experience shopping at Run and Become, or at one of our events, we would be very grateful if you take a moment to share your views on your favourite review site below. We know we're not perfect, but we always strive to get closer! If our service has not reached your expectations in any way, please do contact us directly and let us know, so we can do our best to put things right.
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International Delivery within 3 working days via DHL (prices vary according to country).
Priority First Class Delivery within 3 working days (charge £5).
Next Day Delivery available weekdays on orders placed before 3pm for next working day delivery (charge £7.50).
Orders placed Monday - Friday before 3pm will be dispatched the same day.