Online Gait Analysis

Expert Advice on Running Shoes
Online Gait Analysis

Welcome to our easy 5-step Online Gait Analysis to match you with the perfect pair of running shoes for your gait. While nothing can replace seeing you in person, we have developed the online service to match the in-store experience as best we can, and have had many happy online customers :-)

  1. Record yourself in 2 short videos
  2. Show us your walking / running shoes
  3. Measure your feet (optional)
  4. Message us & book your slot
  5. Receive your Online Gait Analysis & find the right running shoes


If you're near our store, we encourage you to come in for a Natural Gait Analysis shoe fitting instead. Booking is not necessary, but if you prefer, you can make an appointment, so you don't have to queue.


How does online gait analysis work?

Discover our Gait Analysis service at home. Just send us some videos, photos and basic info via WhatsApp. Book your preferred time slot here when we will call you to complete your online gait analysis and take your order. Then in a few days' time your perfect running trainers will be delivered to your house, so you can enjoy the beauty and freedom of running or walking.

You will need:

  • Your current running or other fitness shoes (if none, then bare feet)
  • WhatsApp installed on your phone
  • A household member to film you (or you can do it yourself)

Please note: our trained staff spend considerable time on each personal consultation. We are more than happy to offer this service free of charge, but we kindly ask that you only make an appointment if you intend to make a purchase from Run and Become on the day, based on the advice offered.


  • Set the camera about 50cm off the ground. 
  • If helped by a friend, we recommend kneeling down or squatting for better results.
  • Please wear shorts or tights to ensure that we can see your legs and ankles clearly. 
  • Make sure that you're at the centre of the screen and the image is clear.
  • Watch the short demo videos to see the exercise and which part of the body needs to be in the shot.


  • Stand barefoot (no socks) facing the camera with feet hip-width apart, and relax your arms.
  • Slowly bend your knees as far as is comfortable, without raising your heels or pushing out your bottom.
  • Note: it's important to keep your upper body straight. Please avoid squatting and/or looking down.

Waist-to-Toe Shot:
Record 3 times from the front and 3 times from behind.

Whole Body Shot:
Use a wider angle to show from head to foot.


  • Put on your current running shoes (or other fitness shoes).
  • Take a gentle, relaxed jog down the street for 15 metres and back again. Do this 2 times.
  • Please run / walk on a flat, hard surface – road or pavement – so we can see the gait clearly.
  • During your run, try to get as close to the camera as you can, so we can see the movement of your body properly.


Take three different photos of the shoes you ran / walked in during the video test above.

We need photos of the shoe from three different angles, like in the pictures...

We need photos of the shoe from three different angles, like in the pictures below:

  1. Shoe profile (inner side)
  2. Shoe profile (outer side)
  3. Shoe soles
Running shoe soles


If you don't know your running shoe size, we can help you figure it out:

  1. Stand on a sheet of paper with the full weight of your body going through one foot.
  2. Draw around that foot, then repeat for the other foot.
Foot Measurement
  1. Measure the distance between the big toe and heel of each foot in centimetres.
  2. Please send us measurements of each foot, backed up by pictures of each foot like this one...
Foot measurements


You're almost there! Just follow these last steps, and remember we'll be happy to advise on other running kit needs.

  • Via WhatsApp on +447926567174 send us your full name and UK running shoe size. (If you're not sure, send us your foot measurements in centimetres following step 3 above.
  • Send us both videos and 3 photos in one message (if possible).
  • Then book a time slot for us to call you here. Please allow 15-20 minutes for the call.


Based on the videos and photos you send us we will analyse your gait carefully. We will phone you to complete the online gait analysis. Once we find your perfect running shoes, we will process the order over the phone (including the payment) and post your shoes to you free of charge.

NOTE: Free delivery applies to UK & Channel Islands Royal Mail Tracked deliveries, which usually take 2-4 working days. Next Day delivery is available for £7.

Why online gait analysis?

Run and Become has been offering Natural Gait Analysis in-store for decades. This involves discussing your running with you and any injuries, plus having a close look at your feet. We then suggest the type of running shoes we think would be best for you, and watch you run outside the store, so we can see how your whole body moves in them.

In 2020 we moved this service online for those unable to reach our store (and times when our store was forced to close due to Covid-19 restrictions). Although the store is now open, we continue to offer it as a second-best option, for those unable to come and see us in person.


What if I have no fitness shoes?
Please do the same but indoors, down a hallway barefoot.

I'm not a runner. I will use my trainers only for walking. Do I still need to take the video?
Yes please, take a video walking rather than running.

I want to use my trainers both for walking and for running.
Ideally take two videos: walking and running.

TERMS & CONDITIONS: All advice offered by us is intended as a guide and does not provide a warranty of any kind. We will not be liable for any loss or damage including without limitation, indirect or consequential loss or damage whatsoever arising in connection with the use of this service. For more details on delivery & refunds please check our Terms and Conditions.

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