Online Gait Analysis

Expert Advice on Running Shoes
Online Gait Analysis

Our Online Gait Analysis is an easy, 5-step process to finding you the perfect pair of running shoes for your gait. While nothing can replace seeing you in person, we have developed the online service to match the in-store experience as best we can, and have had many happy online customers :-)


If you're near our store, we encourage you to come in for a Natural Gait Analysis shoe fitting instead. Booking is not necessary, but if you prefer, you can make an appointment, so you don't have to queue.


How does online gait analysis work?

Just send us a few videos, photos and basic info via WhatsApp. Book your preferred time slot here when we will call you to complete your online gait analysis and take your order. Then in a few days' time your perfect running trainers will be delivered to your house, so you can enjoy the beauty and freedom of running or walking.

Please note: our trained staff spend considerable time on each personal consultation. We are more than happy to offer this service free of charge, but we kindly ask that you only make an appointment if you intend to make a purchase from Run and Become on the day, based on the advice offered.


You will need:

  • Your current running or other fitness shoes (if none, then bare feet)
  • WhatsApp installed on your phone
  • A household member to film you (or you can do it yourself)


  • The person taking the videos should be squatting or kneeling down, if possible.
  • If you are filming alone, find a shoe box or anything about 50cm high, and film from this height.
  • Please wear shorts or tights. If wearing a dark colour, please ensure your background is a lighter colour so we can see your legs clearly.
  • Ensure the light conditions are adequate.


Bending Knees Exercise: Waist-to-Toe Shot

  • Barefoot (no socks) stand with feet hip-width apart, arms relaxed by your side.
  • Facing the camera, slowly bend your knees as far as is comfortable, without raising your heels, keeping your bottom from pushing out. Repeat 3 times.
  • Do the same facing the opposite direction. Repeat 3 times.

Note: It's important to keep your upper body straight. Please avoid squatting and/or looking down.

Watch the short demo video to see the exercise and which part of the body needs to be in the shot.


Bending Knees Exercise: Whole Body Shot

  • Do exactly the same as in the first video, but use a wider angle to show from head to toe.
  • Repeat 3 times facing front and 3 times from behind.

Watch the short demo video to see the exercise and which part of the body needs to be in the shot.


Running / Walking

  • Wearing your current running shoes (or other fitness shoes), take a gentle, relaxed jog down the street for 15 metres and back again. Do this 2 times.
  • Please run / walk on a flat, hard surface – road or pavement – so we can see the gait clearly.
  • During your run, try to get as close to the camera as you can, so we can see the movement of your body properly.
  • The person filming should be squatting, if possible.

Watch the short demo video to see the exercise and which part of the body needs to be in the shot.


  • What if I have no fitness shoes?
    Please do the same but indoors, down a hallway barefoot.
  • I'm not a runner. I will use my trainers only for walking. Do I still need to take the video?
    Yes please, take a video walking rather than running.
  • I want to use my trainers both for walking and for running.
    Ideally take two videos: walking and running.

Good job. That's it for the video part :-)


Take three different photos of the shoes you ran / walked in during the video test above.

We need photos of the shoe from three different angles, like in the pictures below:

1. Shoe profile (inner side)
2. Shoe profile (outer side)
3. Shoe soles

Running shoe profiles
Running shoe soles


Foot Measurement
  • Stand on a sheet of paper with the full weight of your body going through the foot.
  • Measure the distance between your big toe and heel.
  • Please measure in centimetres.
  • Please send us foot measurements of both feet, backed up by pictures like the one shown below – one for each foot.
Foot measurements


Contact us via WhatsApp on +447926567174. Send us all three videos and three photos in one message (if possible), and in the caption, please quote:

  1. Your full name.
  2. Measurement of your feet in centimetres and your foot size in UK – a running shoe size you had in the past.
  3. Then book a time slot for us to call you here. Please allow 15-20 minutes for the call.

We will be happy to advise on other running kit needs.


Based on the videos and photos you send us we will analyse your gait carefully. We will phone you to complete the online gait analysis. Once we find your perfect running shoes, we will process the order over the phone (including the payment) and post your shoes to you free of charge.

NOTE: Free delivery applies to UK & Channel Islands Royal Mail Tracked deliveries, which usually take 2-4 working days. Next Day delivery is available for £7.

Why online gait analysis?

Run and Become has been offering Natural Gait Analysis in-store for decades. This involves discussing your running with you and any injuries, plus having a close look at your feet. We then suggest the type of running shoes we think would be best for you, and watch you run outside the store, so we can see how your whole body moves in them.

In 2020 we moved this service online for those unable to reach our store (and times when our stores were forced to close due to Covid-19 restrictions). Although the stores are now open, we continue to offer it as a second-best option, for those unable to come and see us in person.

TERMS & CONDITIONS: All advice offered by us is intended as a guide and does not provide a warranty of any kind. We will not be liable for any loss or damage including without limitation, indirect or consequential loss or damage whatsoever arising in connection with the use of this service. For more details on delivery & refunds please check our Terms and Conditions.

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