Terms & Conditions

General Terms & Conditions

Please find below our terms and condition, plus important information. Please read them and if you have any questions, please don’t hesitate to get in touch with us.

General Information

Run and Become, Become and Run Ltd is a company registered in England & Wales with company number 4425857, VAT number 340955846.

Registered Office:
Run and Become
4a Eccleston Street
London SW1W 9LN
United Kingdom

Tel: 0207 222 1314
Email: info(at)runandbecome.com

General Terms of Use

Welcome to the Run and Become website

By accessing this website you agree to these terms and conditions. If you do not agree to them then please do not use this website. We reserve the right to change these terms and conditions from time to time and any such changes will be effective from the time they are published on our website. It is the responsibility of each customer to familiarise themselves with these terms and conditions before placing an order or using our website.

  • “We/Us/Our/Our Company” means Run and Become, Become and Run Ltd
  • “You” means any user of this website
  • “Website” means the website www.runandbecome.com
  • “Goods/Products” means any shoes, clothing and accessories displayed for sale on this website

Placing an Order

By placing an order (though our website / by telephone) you agree that all information provided is correct and complete. All orders are subject to approval and product availability. 

Once you have placed an order we will send you email confirmation with details on goods ordered, cost (including VAT and postage) and delivery details. It will also include details on how to contact us for edits to your order. You must check that all the details on this email confirmation are correct and contact us as soon as possible if any details are incorrect.

Please note the email confirmation is only an acknowledgement of your order; it does not form a binding contract. No contract for the sale of any product will exist between you and our company until we accept your order by dispatching the goods to you, notwithstanding that we have sent an email confirmation.

We reserve the right not to accept any order. If we cannot process your order we will inform you via email or telephone, and advise why. Possible causes for our non-acceptance of your order may be due to one of the following:

  • The goods you ordered are unavailable due to stock inaccuracy
  • We are unable to obtain authorisation of your payment
  • You do not meet the eligibility to order criteria set out in these terms and conditions

You may only buy products from us for your own personal use or for gifts. You warrant that products purchased are not being purchased for commercial resale and such reselling is specifically prohibited. 

Order Acceptance

Unless we have informed you that we cannot accept your order or you have cancelled your order (in accordance with Order Cancellation set out below), our acceptance of your order and the completion of the contract between you and us will take place when you receive an email from us stating that we have dispatched the goods ordered by you.

Our acceptance of your order will be deemed complete and received by you at the time and date of sending of the email, regardless of whether, for reasons outside our control, you have not received that email.

Order Cancellation

You can cancel your order in accordance with your rights under the Consumer Contracts Regulations 2013. This allows you to cancel your contract with us and receive a refund if you change your mind about the goods you have ordered. 

To cancel an order before it has been dispatched (and you have received email confirmation of dispatch). Please quote your order number and:

Email us: order(at)runandbecome.com
Telephone us on: 0207 2221314

To cancel an order after dispatch you must complete the returns form and return the goods in their original condition. For orders delivered within the UK we will supply a free returns label* for Royal Mail, and you can drop-off the parcel at any post office. If you choose to return the goods via another method this will be at your own cost. You can also return the goods to our branch. 

If the goods are in transit at the time you decide to cancel you order, you may refuse delivery or receive it and follow the steps laid out above.

You may cancel an order up to 28 days after the order has been delivered. The goods must be returned to us within these 28 days. Cancelled orders will be refunded via the original method of payment within 5 days of return, as long as the goods are in their original condition.

*Free returns is not available for Garmin monitors. If you wish to cancel your order for such, you must cover the cost of return yourself. We cannot be held responsible for returned goods that become lost in transit, therefore we strongly recommend you choose a guaranteed and insured postage option.

Stock Availability

Our website only shows stock that we hold. However, on rare occasions we may be unable to fulfil an order due to stock inaccuracies or an issue with the goods. In such circumstances we will contact you as soon as possible and offer any of the following: an alternative product, cancellation of the order, the option to wait until the product comes back into stock.

Stock Condition

Our website shares stock with our shop. Everything advertised on our website is available in our branch. All orders will be dispatched from the shop and some of our shoes will have been tried on during a shoe fitting process.

Stock Description

We will take all reasonable care to ensure that all details, description and prices of products appearing on our website are correct. We reserve the right to refuse orders where the product’s information is incorrect, including prices. All sizes are approximate, although we make every effort to ensure accuracy and provide sizing scales where appropriate.

Product images are as accurate as possible, but due to a number of factors out of our control (such as internet browsers and monitor controls) we cannot be held liable for any differences in appearance between the image and the product itself.


Within the UK, all prices are displayed in UK Pounds Sterling and inclusive of VAT where applicable. When browsing our site outside of the UK, you may choose whether to view prices in your local currency or Pounds Sterling. At any time you may see prices in another currency by selecting the appropriate country at the top of our website.

We reserve the right to adjust prices and offers at our discretion.

Your Responsibility

You are responsible for ensuring the information you enter when creating an account and/or placing an order on our website is correct. If you provide incorrect information you will be responsible for the costs in resolving the matter. We will not take responsibility for goods delivered to an address supplied by you but which is incorrect.

You agree not to impersonate any other person or entity, or to use a false name or a name that you are not authorised to use.


Full payment for the goods and delivery must be received before we can accept an order. For payments by credit/debit card we take payment from your card at the time we dispatch your order, once your card details have been validated. All credit and debit cardholders are subject to validation checks and authorisation by their card issuer. By using a card to pay for your order you confirm that you are the authorised card holder. If the issuer of your payment card refuses to authorise payment to us, we will not fulfil your order and will not be liable for any delay or non-delivery of your order.

If we are unable to fulfil your order due to stock shortages, we will not take payment from your credit/debit card and will cancel the reservation of funds request initiated by your order. Your card issuer should then return any reserved funds to you.

Offers & Promotions

You may not use more than one offer/promotion per order. Offers and promotions are not valid in conjunction with any other offers, discounts or sale products unless they specifically state otherwise. Gift cards and nutrition products are excluded from all offers and promotions.

Discount codes cannot be applied to orders already placed.

Please refer to the specific terms and conditions relating to each promotion under Terms of Offers & Promotions. We reserve the right at any time, at our sole discretion and without notice to end, suspend, amend or add additional terms and conditions to any promotion.


Please refer to our Delivery section for delivery timeframes. Delivery dates quoted are estimates; we are not responsible for any delays that occur whilst your order is in transit with the delivery courier. 

In the event of a missing or unreasonably delayed parcel, we will endeavour to trace it with the courier. If it cannot be traced, we will dispatch a replacement or refund your order.

Dispatch times may vary due to availability. If we are unable to dispatch your order within the expected time we will endeavour to contact you as soon as possible with an update. 

International Deliveries

All international deliveries are managed by Global E. Please see the International Delivery section for delivery estimates and further details.

For the purposes of the contract, the customer is the importer of record for goods, and as such takes on responsibility for payment of VAT and import duties. Please note our company pays all import and VAT duties on your behalf when dispatching your order. However, in the event of any underpayment in import and VAT duties, it is your overall responsibility to ensure any additional payment is made.

Your Privacy

Our Privacy Policy explains how we use your information. By accessing our website you agree to these terms and conditions.


You may return your order for exchange / refund within the terms set out above in Order Cancellation, provided the foods are returned in the original packaging / box, are in a re-saleable condition. If there is damage to goods or packaging we reserve the right not to refund or exchange. Please note, shoe boxes must be wrapped in packaging before returning; shoes that are returned simply in their box, secured by tape, with the returns label affixed to the box will not be deemed re-saleable. 

For reasons of health and hygiene we are unable to accept returns of underwear (excluding bras) and nutrition products.

For details on how to return goods (including faulty goods) to us, please see the Returns section.


All refunds will be processed via your original method of payment within 7 days of receipt of the returned goods.

Run and Become Gift Cards and Vouchers

Sales of our gift cards are governed by separate terms and conditions, which can be found under Offers and Promotions.

Statutory Rights

Your statutory rights as a consumer in the United Kingdom will not be affected by these terms and conditions. Within the United Kingdom you have the right to cancel your order and return unwanted goods for exchange or refund. The start date of your statutory right of return falls on the date of your original order and expires 14 days after receipt of the order. We offer an extended 28 day period for unwanted returns. Please see our Returns section for full details.

Intellectual Property

All intellectual property rights and goodwill in or relating to the contents of our website belong either to our company or to our suppliers. Our logos and custom graphics within this site are the service marks, trademarks, trade names of Run and Become, Become and Run Ltd. All other trademarks, service marks and company names or logos appearing at this site are the property of their respective owners.

Our site and all its contents, including design, images files, text, articles and the layout of content are the property and copyright of Run and Become, Become and Run Ltd, and you may not reproduce part or all of the contents of our website unless it is for your personal, non-commercial use. Any use of the site or its contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use is prohibited without the permission of our company. All rights are reserved.


Any links on our site are provided for the use of the visitor and don’t represent any recommendation or endorsement by our company. We are not responsible for the content of other sites that have links from / to our site. We are not responsible for any legal consequences that arise from you entering into any contracts with third parties that provide such links.


If for any reason any of these terms and conditions are held to be unlawful, unenforceable, or invalid then that condition shall not affect the validity of the remaining terms and conditions.

We will endeavour to resolve any disputes with you in a timely manner. If you are unhappy with our service, goods, or any other matter please contact us.

These terms and conditions are governed by English Law which shall have non-exclusive jurisdiction in any disputes between you and the company.


Eco Policy  /  UK Delivery  /  Click & Collect  /  International Delivery


Our planet is precious, so we take our impact on it seriously. That’s why your online orders will be delivered in oxo-biodegradable or compostable bags, which will decompose within 3-24 months and therefore are not suitable for recycling. Large packages may be delivered in cardboard boxes.


Delivery Options Courier Delivery Estimate Cost
Free Royal Mail Tracked 3-5 working days FREE on orders over £25
Standard Royal Mail Tracked 2-4 working days £2.95
Priority First Class Royal Mail Tracked 1-2 working days £3.50
Express DHL / Royal Mail Next day excl. Sunday* £7.50
Express London Quiver Next day excl. Monday £3
Next Day London Quiver Same day excl. Sunday £4
Click & Collect Customer Collection Same / next day excl. Sunday FREE

*Dispatch days Monday-Friday, excluding Bank Holidays. Orders placed at weekends arrive Tuesday.

Most UK orders qualify for Free Returns, see Returns Policy

UK Express Delivery

Orders placed before 3pm Monday to Friday are delivered the following day, excluding Bank Holidays. Orders placed after 3pm are dispatched the following working day. Orders placed at weekends arrive Tuesday (Wednesday if there’s a Bank Holiday Monday). Couriers are either Royal Mail or DHL.

A tracking email is sent on the day of dispatch along with text notification.

Express Delivery London

Delivery via Quiver, who serve 80% of the London area. Once you enter your delivery postcode this service option will show if they deliver to your area.

Orders placed before 4pm Monday to Saturday are delivered the following day, excluding Bank Holidays. Orders placed after 4pm are dispatched the following working day.

Delivery vehicles are 100% emission-less. A tracking email is sent on the day of dispatch.

Same Day Delivery London

Delivery via Quiver. Orders placed before 4pm Monday to Saturday are delivered the same day before 10pm, excluding Bank Holidays. Orders placed after 4pm are dispatched the following working day.

Click & Collect

Available same / next day from our London store. Email notification once it's ready to collect.

Orders can be collected any time during the store’s opening hours. Collect within 10 days, after which goods are returned to stock and refund issued.

To collect, please bring order confirmation number and valid ID:

  •     Passport or driving license
  •     Payment card use to make the purchase
  •     Utility bill

You may appoint someone else to collect your order. To safeguard you from fraud, the person must present your order number, YOUR ID (copy/photo of front and back is acceptable), plus their own ID:

  •     Passport or driving license
  •     Utility bill


Delivery Terms & Services

Delivery managed by Global E. Express or Standard delivery offered for most countries.

Most Express orders will arrive within 3 - 6 business days. Most Standard delivery will arrive in 6 - 20 business days. List of expected delivery times per country (PDF)

Customs / Duty Charges

All Duties and Taxes are included in the cost price (once you’ve selected your country) to ensure there are no extra fees at the time of delivery.

Delivery Charges

Delivery charges are calculated at checkout. Most Express orders will be £10-£20. Most Tracked Standard orders will be £6-£10.

Please Note

You will receive an email with tracking information once your order is packed and is ready to ship, which typically takes about 24-48 business hours from the time you placed your order.

Whilst we will endeavour to meet the standards above, as delivery is carried out by third-party organisations we cannot guarantee the delivery times. We cannot offer postage refunds for delayed items. 


Can I track my order?

Email notification from the courier is sent once your order has been dispatched, with some exceptions. Please contact us for more information.

Can I change or edit my order?

To change your order or edit the delivery address, please contact us. Changes are only possible up until the time of dispatch when you will receive a dispatch confirmation email.

Can I cancel my order?

To cancel you order please contact us. Orders cannot be cancelled after dispatch. Click and Collect orders may be cancelled up to 10 days after the order is placed as long as they have not been collected.

What happens to deliveries if I'm not at home?

If there is no recipient in to accept your parcel, Royal Mail may choose to deliver it to a Safeplace location at the address, if they deem the location to be suitable (even if you have not told Royal Mail of your chosen Safeplace). In these cases, they will also leave a “Something For You” card explaining where the parcel is located. If they are unable to find a suitable Safeplace and cannot deliver to a neighbour, they will return your parcel to the local Royal Mail Customer Service Point and leave a “Something For You” card at the address.

DHL will send you an email before delivering, informing you when the parcel is out for delivery. This email will give you the option to set up a Safeplace in the event that there is no recipient to accept the parcel.

Where do you deliver to?

Virtually everywhere. If your country is not listed at checkout please contact us.

Delivery to Russia

Currently, we are unable to dispatch to Russia.

Reserved Territories

In accordance with their distribution policies, we are not permitted to sell Brooks or Garmin products outside of their “Reserved Territory” which comprises the United Kingdom of Great Britain (England, Wales, Scotland) and Northern Ireland. Any orders for products with a delivery address outside of these areas will be cancelled and all payments refunded.


Purchases made via our website

We hope you love your purchase. If you’re not totally satisfied you may return your order within 28 days for an exchange or refund. Returns outside the 28 day window may be accepted at our discretion.

We are unable to accept any food, drinks, books or underwear for exchange or refund. All returns should be sent back in their original packaging, along with tags and any other printed information. Please do not tape or mark the product packaging. Returns must be in new condition, unworn and unlaundered. Refunds will be credited to the original method of payment within 4 days of receipt. The original shipping charges will not be refunded.

If you live close to our London branch, you may return in person. Our staff will pass on your return to our online sales team for processing. Exchanges will be managed in-store.

Orders Delivered Within UK

We offer free returns except for GPS monitors. Please complete the returns form that came with your order (or email us if you can’t find it), affix the Free Returns Royal Mail label to your parcel and drop off at any Post Office. Exchanges will be sent out at no additional charge by Royal Mail 2nd class. We advise you to keep a note of the tracking number.

GPS Monitor Returns

If your purchase of Garmin/Polar/Coros is simply unsuitable, you can return the item but at your own expense. We regret to inform you that we cannot be held responsible for returned goods that become lost in transit, therefore we strongly recommend you choose a guaranteed and insured postage option.

Orders Delivered to International Addresses

You can choose to return via post/courier of your choosing, please enclose the returns slip, quoting your order number. 

Alternatively, you can return via DHL by logging into https://web.global-e.com/Returns/portal and follow on-screen instructions to generate the return. This is not a free service; the cost of return postage will be deducted from your refund of goods returned.

We do not offer exchanges for international orders, please place a new order if you need a different size.

Purchases made at our retail shop

Goods purchased at our London retail shop may be returned for exchange or credit voucher within 28 days of purchase with a valid receipt. Extended Christmas returns: 14th January 2024. Goods purchased at a reduced price cannot be returned for exchange or credit voucher, unless faulty. We are unable to accept returns on any food or drinks. Refunds will not be given for goods merely unwanted. This does not affect your statutory rights.

Returning Faulty Items

If you have in your possession faulty goods, please return them as soon as possible after discovering the defect and fill in this form. You must also provide the original receipt or proof of purchase. If after the investigation we discover that the product was defective, Run and Become will proceed to replace, repair, or refund you for the product.

Privacy Policy

Run and Become is committed to protecting your privacy. Our privacy policy explains how and when we collect and store your information, how we use it and the safety built around this practice. This policy also explains how you can instruct us to change, update or delete your personal information.

How we collect your information

These are the ways we may collect your information:

  • When you browse or purchase from our website runandbecome.com
  • When you make a purchase in-store 
  • When you contact us by telephone or email
  • We you sign up to one of our events
  • When you enter one of our prize draws or competitions
  • When you opt-in to receive our e-newsletters
  • When apply for a job with us 

What sort of information we collect

  • Your name, address, email, telephone number and gender
  • Details of transactions you make on our website or in-store
  • Payment details for online orders
  • Details of when you contact us, such as by email, post or telephone. Please note that we may keep a record of that correspondence.
  • Events organised by us that you register for and/or attend
  • Your web browser type and version, and IP address used to access our website
  • List of URLs starting with a referring site, your activity on our website, and the site you exit to

How and where we store your data

Your data will only be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein).

What we use your information for

We treat your information as private and confidential and all information is stored securely. The following are some ways we may use your information:

  • Processing orders that you make via our website or in-store. Notifying you of the progress of your orders. Processing returns.
  • Processing payments and refunds, including 3DS Secure.
  • Registering you via account set-up on our website or in-store, tokeep a record of your purchases and preferences.
  • Providing and managing your access to our website
  • Analysing your use of our webite and gathering feedback to enable us to continually improve our website and your user experience
  • Sending you marketing emails but only if you’ve opted-in
  • Fraud prevention
  • To set default options on our website like delivery options
  • To display our website in the optimum way on your device
  • To log your entry to any of our competitions and prize draws. To administer the competition/prize draw.
  • To assess any application for a position within our company

Who we share your information with

We will only use your information for the purposes of our dealings with you. We will not sell information or mailing lists to third parties. In order to fulfil your orders and provide you with excellent customer service we may share your information with the following companies:

  • Global-e: payment service provider
  • Realex Payment MPI to process online order payments. They handle in excess of a million transactions each month and use the latest in secure encryption to make sure your details are kept safe. 
  • Royal Mail and DHL for delivery of your orders
  • Customs departments in countries outside EU for the fulfilment of international orders
  • Klaviyo; email marketing service for the distribution of our marketing emails
  • Sports practitioners practising in-store. We will only share name, email, preferred date and time for your appointment
  • Marketing and web design companies we work with

In certain circumstances, we may be legally required to share certain data held by us, which may include your personal data, for example, where we are involved in legal proceedings, where we are complying with legal requirements, a court order, or a governmental authority.

Email marketing

If you opt-in to receive our marketing emails we will send you a weekly email keeping you up to date with latest running products, advice on how to keep running better, invitations to our special events and training sessions.

In order to receive emails from us, you only need to provide us with your email address. In future we may tailor emails and online advertising based on your location, what you’ve shown an interest in or buy from us.  

How you can unsubscribe

If at any point you wish to opt-out of receiving marketing emails from us you can do so by the following means:

  • Click the ‘Unsubscribe’ link at the bottom of any of our marketing emails
  • Contact us at news(at)runandbecome.com

If you opt-out of receiving marketing emails, you will still receive order and delivery information by email.

Links to third party websites

On our website we may provide links to third party websites, in order to help you to further information. Any such sites are not governed by this privacy policy and we are not responsible for the protection of your privacy on these sites. 

How long we keep your information

We will keep your account information, including purchase history for as long as you choose to hold an account with us, in order to provide you with a prompt and high level of service. Other information will be held as follows:

  • Details of email, post or telephone correspondence will be kept for a maximum of 18 months, unless the matter is ongoing.
  • Entrance and results of competitions/prize draws will be kept up to 6 months.
  • Job application information will be kept up to 6 months.
  • Registration and/or attendance at one of our events will be kept up to 3 years.

In-store you can ask a team member to update your preferences. However, should you wish for your details to be removed from our system completely you will need to contact our customer services using the contact details at the bottom of this policy.

At any time you may request your personal information be edited or even deleted. You may also request that we stop processing your information as laid out in this policy. 

You have the right to access any information we hold about you. In such cases we may need to charge a reasonable fee.

Please see details on how to contact us at the bottom of this policy.

Changes to our Privacy Policy

We may, from time to time, update the terms of our privacy policy, in order to reflect changes and additions to the services we offer our customers. If you have any questions about our policy or how we update it please contact us.

How to contact us

If you have any questions about how we collect your information, how we use this information, if you would like a copy of your information we have stored, or if you would like us to update or delete any of your information, please contact us in one of the following ways:

Log into your account at any time to edit your details

To cancel your subscription to our e-newsletters click on the Unsubscribe link at the bottom of any of our emails or email news(at)runandbecome.com

Email us at feedback(at)runandbecome.com

Call us on 0207 222 1314

Write to us at:
Run and Become Head Office
4a Eccleston St
London, SW1W 9LN

Run Better and Run and Become Clinic

All information collected in relation to our Run Better and Run and Become Clinic is used for the sole purpose of addressing your needs. We respect your privacy and we do not pass on any customer information to third parties.

Cookie Policy

Last Updated: 25-Mar-2024

What are cookies?

How do we use cookies?

Types of Cookies we use

Manage cookie preferences

Cookie Settings

You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

Terms of Offers & Promotions

The following terms and conditions apply to all offers and promotions in conjunction with normal Run and Become terms and conditions. Unless stated otherwise, offers or promotional discount codes cannot be used in conjunction with other offers, or redeemed against gift vouchers, reduced items, nutrition or books.

Gift Cards & Digital Gift Vouchers

  • The minimum amount to activate the Gift Card is £10.
  • You may use the Gift Card/Digital Gift Voucher to make purchases on the Run and Become website and at the Run and Become branch.
  • The Gift Card/Digital Gift Voucher is not accepted in The Run and Become Clinic.
  • You may obtain information about the remaining balance on the card at any till point in-store or through Customer Service.
  • You may only redeem your Gift Card/Digital Gift Voucher in GB pounds sterling.
  • The Gift Card/Digital Gift Voucher cannot be redeemed or exchanged for cash.
  • Refunds will not be given for the purchase of a Gift Card/Digital Gift Voucher.
  • The Gift Card/Digital Gift Voucher is like cash. Lost, stolen or damaged cards cannot be replaced.
  • All exchanges of goods purchased with the Gift Card/Digital Gift Voucher will be made in accordance with Run and Become’s Refund Policy.
  • This does not affect your statutory rights.
  • Run and Become will cancel the value of the Gift Card/Digital Gift Voucher if we fail to receive payment from the purchaser’s bank or card company for the initial purchase of the card. Further action may be taken where the fraudulent use of a credit card is suspected. For cash purchases of £1,000 or more we will require proof of identification.
  • Run and Become reserves the right to amend these Terms & Conditions from time to time, where we consider it reasonable and necessary to do so. The current conditions will be available at all times in-store and at www.runandbecome.com.
  • Issued by Run and Become Become and Run Ltd, Registration England 4425857. Registered Office: 4a Eccleston Street, SW1W 9LN London.
  • The Run and Become Gift Card is valid for one year from the date of purchase.
Delivery Information

UK Delivery is FREE on orders over £10.

International Delivery within 3 working days via DHL (prices vary according to country).

Priority First Class Delivery within 3 working days (charge £5).

Next Day Delivery available weekdays on orders placed before 3pm for next working day delivery (charge £7.50).

Orders placed Monday - Friday before 3pm will be dispatched the same day.

See full delivery details »

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