Run and Become: Celebrating 40 Years

London In-Store Events
Run and Become: Celebrating 40 Years


Friday 10th June

6:00pm - 8:00pm

Run and Become, 4a Eccleston Street, London, SW1W 9LN


40th Birthday Logo


Five-time Olympian


UK National Hill Climb Champion


Author, Journalist & Podcaster


Let new ideas and new inspiration change the runner you are to the best runner you can be.

There’s a runner in all of us.

Panel discussion

Our panel will explore popular topics like mental health, the benefits to health and wellbeing of participating in sport, physical performance, meditation, the challenges faced during COVID-19, the variety of training schedules and races, staying motivated and the importance of a balanced healthy diet. 

A great opportunity for you!

We are inviting you to come and ask your questions. Find out the secrets and building blocks to a better performance experience both physically and mentally. Improve yourself. Reach your targets or even raise your goals to new levels. Evolve your experience through education and ‘Take the Lid Off’. Let new ideas, new inspiration change the athlete you are to the best athlete you can be.

It's also a party…

FREE: Organic ice cream, birthday cake and drinks! 
BIG PRIZES: Shoes and clothing to be won!

Inspiring and serving runners of all backgrounds

We believe that there’s a runner in all of us. Our passion is to make you the best runner you can be. We are so grateful to all our customers. You have inspired us, motivated us to share the love of running with people from all across the UK and the world for the last 40 years.


Jo PaveyJoanne Marie Pavey MBE is a British long-distance runner and a World, European and Commonwealth medallist. She won the 10,000 m gold medal at the 2014 European Championships in Zürich, ten months after giving birth to her second child, to become the oldest female European champion in history at the age of 40 years and 325 days. She is coached by her husband and manager Gavin Pavey, with whom she has two children. Pavey is a five-time Olympian, having represented Great Britain in every Olympic Games from 2000 to 2016. She is the only British runner and track event athlete to have competed in five games. She is also the 2012 European Championship silver medallist in the 10,000 m and a two-time 5000 m medallist at the Commonwealth Games, winning silver in Melbourne 2006 and bronze in Glasgow 2014.



Tejvan PettingerTejvan Pettinger (Sri Chinmoy Cycling Team) is an amateur cyclist, and specialist in hill climb events. He has won 67 hill climbs in his career and won the UK National Hill Climb Champion in 2013. Other national events include 2nd in the National 12 hour TT (2016) with 284 miles, and 3rd National 100 Mile TT (2014). Recently, he featured in a film on hill climbing Surfing the Line, which explores the inner and outer challenges of racing on the limit.


Adharanand Finn is the author of three critically acclaimed books: Running with the Kenyans (2012), The Way of the Runner (2014) and The Rise of the Ultra Runners (2019). He has been twice shortlisted for the William Hill Sports Book of the Year and in 2012 won Best New Writer at the British Sports Book Awards. His first book was named Sunday Times Sports Book of the Year.

Adharanand Finn Books
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