JIZELLE'S PICK
Altra's latest and most raved about road running shoe. A 4mm offset. With the perfect balance of softness and responsiveness for all-day comfort running.
Read more »The women's FWD Experience has been revamped and transformed into Experience Flow. The new shape of the heel counter and upper provides better structure for your feet. The low 4mm offset with the rocker shape geometries provides an effortless midfoot to toe-off ride. The compression moulded midsole foam is lightweight and responsive, giving a bouncy feel and absorbing the impact from running or hard surfaces.
Road running and training, walking.
The Natural fit upper shape provides extra room in the toe box to offer you extra space for your toes. This structure also allows a comfy, unrestricted feel when your foot splays for a powerful take-off. Through the midfoot it holds your foot securely in place. The new reshaped heel counter adds to an overall secure feel, preventing unwanted movement, and enhancing stability during your run.
The compression moulded midsole foam provides the perfect balance of softness and responsiveness for all-day comfort. The wide platform promotes stability for the feet. The heel is lifted above the forefoot by 4mm, meaning that this rocker geometry encourages your midfoot landing to support your natural stride. This also helps to keep your knees, hips and body in alignment and lessen the impact from running on firm surfaces.
The rubber on the outer sole is made from durable materials. It is also anti-slip so you can run with confidence in wet or dry weather.
Altra was born of the research and curiosity of Golden Harper who, determined to improve his running experience, decided to create a shoe with Zero Drop. All it took was an oven toaster and an existing shoe to remove the midsole, and Voilà! He gave birth to the first Altra running shoe, changing the world of running.
After years of tinkering and prototyping, Altra were ready to introduce their three key features – Foot-Shape, Fit4Her and Zero Drop – for which they’ve won multiple awards like Editor’s Choice Award for the best winter trail shoe.
The Altra range truly achieves its goal of making shoes that are healthy – for your feet, your posture and for our planet. Yes, their running shoes are also 100% vegan! By 2030, they are committed to using 100% regenerative, responsible, renewable, or recycled materials. We are so rooting for them.
LONDON Victoria, SW1W 9LN | 1 in stock ** | Collect here |
LONDON Victoria, SW1W 9LN | 1 in stock ** | Collect here |
LONDON Victoria, SW1W 9LN | 1 in stock ** | Collect here |
LONDON Victoria, SW1W 9LN | 1 in stock ** | Collect here |
LONDON Victoria, SW1W 9LN | 1 in stock ** | Collect here |
LONDON Victoria, SW1W 9LN | 1 in stock ** | Collect here |
LONDON Victoria, SW1W 9LN | Select a size | |
LONDON Victoria, SW1W 9LN | 2-3 days * | Collect here |
** Current availability, please contact store to reserve if making a special trip.
CLICK & COLLECT
Ready for collection within 48 hours (usually same day).
STANDARD
Arrives 2-5 working days.
£2.95 but FREE on orders over £25
PRIORITY
Arrives 1-2 working days.
£3.50
EXPRESS
Orders placed before 3pm arrive next day. Dispatch days Monday-Friday, excluding Bank Holidays.
£7.50
EXPRESS LONDON
Orders placed before 4pm arrive next day. Dispatch days Monday-Saturday, excluding Bank Holidays. Available to most London postcodes.
£3
SAME DAY LONDON
Orders placed before 4pm arrive same day. Dispatch days Monday-Saturday, excluding Bank Holidays. Available to most London postcodes.
£4
INTERNATIONAL
Express and Standard options available, prices shown at basket. All duties and taxes included in cost price once delivery country is selected (see flag in top menu).
RETURNS
Free for UK orders.
UK Delivery is FREE on orders over £10.
International Delivery within 3 working days via DHL (prices vary according to country).
Priority First Class Delivery within 3 working days (charge £5).
Next Day Delivery available weekdays on orders placed before 3pm for next working day delivery (charge £7.50).
Orders placed Monday - Friday before 3pm will be dispatched the same day.
HOW TO CHOOSE THE RIGHT SIZE FOR RUNNING SHOES
Your running shoe size will generally be 1 to 1.5 sizes bigger than your regular (‘dress’) shoe size. Bear in mind also that one foot can be slightly bigger than the other.
LENGTH
First, kick your foot back into the heel of each shoe before checking how much space is left at the front. When standing in each shoe with your full weight on the foot, it’s best to have between half and a full thumb's width between the end of the longest toe and the end of the shoe.
WIDTH
When standing in the shoe, it’s best to have a little wiggle room for the toes, but the back of heel should still feel nicely secure.
SPIKES
Sprint spikes are best when a close fit. Distance spikes best when up to a half a thumb's width between the end of the longest toe and the end of the shoe.