New Location for our London Store
Shiny new location. Same dedicated service. Our new London store
is just half a mile from our previous location on Palmer Street!

Expert Advice Team

You’re unique. Understanding how your body works is essential to being a happy and long lasting runner. Our team has uncompromising knowledge on all running gear, and the skill to read you the runner. We get supercharged seeking the best of the best for you. Meet the team »

Natural Gait Analysis

Running comes naturally, but for the smoothest, most stress free running experience you need a shoe that moves with you and becomes your perfect partner. Natural Gait Analysis is the essential way to identify your running motion and match you with your dream shoe. Find out more »

Big Selection

With over 290 different running shoes, extensive clothing and endless accessories, our range can seem overwhelming. But with our product knowledge and running expertise, you can be sure of finding the products that will have you running happy and healthy. See the range »

Half Price Pair...

when you buy 1 pair of Experia and/or Thorlos socks*

Best Running Spikes for 2016

Here at Run and Become we've got a huge selection of running spikes for sprint, distance and field to help you to a PB.

How to nail your recovery: a runner's guide

After pushing yourself to the limit, enjoy post-exercise satisfaction, not chronic exhaustion.

Are you ready to Run and Become?
How to reach your goals and find new ones. Pick up inspiration and increase happiness, all under one roof…

GET FREE INSPIRATION Running tips + Events + Offers + More

Training Advice

Get free online advice on training for any distance, plus tips on cross-training and stretching.

Nutrition Advice

What to eat, and when to eat it? Fuelling the body is an integral part of your training. Get free tips!

Injury & Recovery Advice

Can’t get in to one of our stores? Want to learn how to avoid common running ailments?

Group Classes

Benefit from the support and fun of a group session and pick up tips to improve your fitness.

One-to-One Advice

We all have questions about our fitness and health, our experts help you find the answers.


Why not visit our in-store Become and Run Clinic: Sports therapists, Form analysis, Nutritional advice.

Welcome to the Run and Become Clinic
Half of all runners get injured each year.
Discover how to stay in the right half and accelerate your bounce back.

Book an Appointment

Benefit from a session with one of our brilliant sports practitioners. Choose a city: London or Cardiff.

Free Drop-in Clinic

Not sure how to proceed? Benefit from the advice of our experts. Choose a city: London or Edinburgh.

Online Injury Advice

Can’t get in to one of our stores? Want to learn how to avoid common running ailments? It’s all here…

In-Store Physio

A good physiotherapist can help runners no end, and ours are great! Choose a city: London or Cardiff.

In-Store Podiatry

Providing tailor made support for your feet. Choose a city: Edinburgh or Cardiff.

And more...

Osteopathy, chiropractic, sports massage, nutritionist. Choose city: London, Edinburgh or Cardiff.