New Location for our London Store
Shiny new location. Same dedicated service. Our new London store
is just half a mile from our previous location on Palmer Street!

Big Selection

With over 290 different running shoes, extensive clothing and endless accessories, our range can seem overwhelming. But with our product knowledge and running expertise, you’ll be in good hands. See the range »

Natural Gait Analysis

For a smooth, stress free running experience you need a shoe that moves with you perfectly. Natural Gait Analysis is the essential way to identify your running motion and discover your dream running shoes. Find out more »

Expert Advice Team

You’re unique. Understanding how your body works is essential to being a healthy runner. Our team has uncompromising knowledge on all running gear, and the skill to read you, the runner. Meet the team »

Best Running Kit: Winter 2016-2017

With this awesome technical winter running gear, cold weather running is easier and more fun!

Run Safe with High-Vis Gear

Are you visible? With the shortening days, it's good to make sure you are running safe.

Are you ready to Run and Become?
How to reach your goals and find new ones. Pick up inspiration and increase happiness, all under one roof…

GET FREE INSPIRATION Running tips + Events + Offers + More

Training Advice

Get free online advice on training for any distance, plus tips on cross-training and stretching.

Nutrition Advice

What to eat, and when to eat it? Fuelling the body is an integral part of your training. Get free tips!

Injury & Recovery Advice

Can’t get in to one of our stores? Want to learn how to avoid common running ailments?

Group Classes

Benefit from the support and fun of a group session and pick up tips to improve your fitness.

One-to-One Advice

We all have questions about our fitness and health, our experts help you find the answers.


Why not visit our in-store Become and Run Clinic: Sports therapists, Form analysis, Nutritional advice.

Welcome to the Run and Become Clinic
Half of all runners get injured each year.
Discover how to stay in the right half and accelerate your bounce back.

Book an Appointment

Benefit from a session with one of our brilliant sports practitioners. Choose a city: London or Cardiff.

Free Drop-in Clinic

Not sure how to proceed? Benefit from the advice of our experts. Free drop-ins are currently available in Edinburgh.

Online Injury Advice

Can’t get in to one of our stores? Want to learn how to avoid common running ailments? It’s all here…

In-Store Physio

A good physiotherapist can help runners no end, and ours are great! Choose a city: London or Cardiff.

In-Store Podiatry

Providing tailor made support for your feet. Choose a city: Edinburgh or Cardiff.

And more...

Osteopathy, chiropractic, sports massage, nutritionist. Choose city: London, Edinburgh or Cardiff.