About Run and Become

We opened our first branch in Victoria, London in 1982.
We remain a family run, independent specialist running shop, dedicated to serving runners.

How We Started

Run and Become started out, and remains, a family business, fuelled by the desire to provide a comprehensive range of kit with a team of knowledgeable and caring staff, to serve the running community.
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Our Inspiration

Run and Become exists because Tony Smith loved running and back in the 80s couldn’t find anywhere that catered to his needs as a runner. But that’s not the whole story; Tony’s love of running – and the belief that he could open his own business – was inspired by Sri Chinmoy…
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Read how Time Out and other publications think Run and Become is the place to go if you’re into running.
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“Superb customer service offered by very personable and knowledgeable staff. Would happily recommend.”
– Nick Johnson, Google+
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