The Olympics are coming! An enthralling and inspirational time is ahead of us this summer and as the Official Sportswear Partner of Team GB and Paralympics GB adidas are proud to launch their range of team kit - and we're excited to stock it!
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London Running News

The Olympics are Coming!

On 27th July the sporting world will arrive in Great Britain when, after seven years of planning, the Olympic flame is lit and London 2012 becomes a reality. If you're yet to be gripped by Olympic fever, there are still ways you can be part of ‘the greatest show on earth’!

Barefoot Running Clinic: 24th April 2012

We had a great session with Matt Wallden, learning useful tips on Barefoot Running. If you want to learn about Barefoot Running, whether just curious or seriously considering crossing over, this clinic will offer you some great advice and help you understand and correctly implement the transition process.

Get Fitter, Run Faster Workshop: 23rd April 2012

Want to learn how to run faster? Want to improve your running fitness? Starting to run, and need some training inspiration? The Run and Become Get Fitter, Run Faster workshops could be just what you need! Spring is here, so get your running shoes on, and sign up for the next workshop. Find out about our last event here.

London Marathon: Getting Ready for the Start Line

We just had our first London Marathon workshop of the year with Martha Wiekens - Injury Rehab Specialist & Running Coach. Our London shop was full of runners preparing for a big race, some for the London Marathon and some for other challenges.

Saucony Masterclass in Minimalism: London, 28th February 2012

On Tuesday 28th of February, we had what seemed to be the whole Saucony team – techsperts, marketing, press, sales reps plus sponsored coaches and athletes – descend on our London shop for a masterclass in minimalist running.

Core Stability Workout: 16th February 2012

We had our first core workout session at Run and Become on Tuesday 16th February. Linnea from Nordic Balance gym ran a pretty intense session. The core muscles are something that most of us runners tend to neglect so everyone was feeling the burn!

Pushing the Limits: Inspiration Evening

On the 16th January, our London store hosted an inspiration evening on the theme of pushing the limits. Ultra runners Adrian Tarit Stott and Abichal Sherrington along with cyclist Tejvan Pettinger enthralled an audience of over 50 people.

Barefoot Running Clinic: 10th January 2012

We had another great Barefoot clinic on Tuesday 10th January with Matt Wallden from Primal Lifestyle – the shop was completely full. The evening is split into two with a presentation to start, giving the history, the science, the pros and cons plus the transitioning methods and times to start Barefoot Running.

Marathon Training Package with Nordic Balance

Guaranteed to help you beat your Personal Best! Whether you're a seasoned runner or first timer, our training program from Nordic Balance and Run and Become looks at everything needed to get you in shape for Marathon race day.

Get Fitter, Run Faster Workshop: 31st October 2011

Over the last year and a half we have started inspiration evenings, clinics and workshops at Run and Become. Last night we had our first pure training session: Get Fitter, Run Faster. For these sessions we are working with running and fitness coaches from Nordic Balance, a superb gym near Green Park with expert staff.

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