Altra: Zero Drop, Zero Limits

Many of us have been waiting for this moment:

We are so excited to welcome Altra running shoes as a new addition to our stock.

These award-winning running shoes, featuring revolutionary technology, are now available online and at our London and Edinburgh stores.


Altra shoes provide a cushioned Zero Drop™ platform and FootShape™ toe box that promote low-impact technique and allow your feet to remain in a natural, relaxed position across every terrain.

Altra is the first shoe company to introduce an entire line of truly female-specific shoes: Fit4Her™.

Altra Zero Drop

Zero Drop ™ Platform

Places your heel and forefoot the same distance from the ground to promote low-impact technique, naturally align body posture and strengthen lower leg muscles weakened from running on elevated heels.

Altra Zero Drop

Footshape ™ Toe Box

Altra shoes are shaped like a real foot. Rounded at the toes to give you some wiggle room and to allow the toes to spread out naturally. Keeping the big toe straight for greater stability and a more powerful toe-off.

Fit4Her

Fit4Her ™ Gender-Specific Design

Women's feet are anatomically different than men's feet: e.g. narrower heel, higher instep, longer arch. Altra introduces a female specific design by customizing every women's shoe to the unique shape of the female foot.

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  • PhilWilFebruary 22, 2018 at 12:32pm
    Will you be stocking the new racing flat from Altra, the Vanish-R ? Reply
    • Bhashini NeveFebruary 22, 2018 at 1:23pm
      Hi Phil,
      We don't plan to stock it this season but maybe in the future.
      Bhashini Reply
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