We've Moved! New Location for our London Store
Our new London address:
4a Eccleston Street, SW1W 9LN.
Shiny new location. Same dedicated service.
Just half a mile from our previous location on Palmer Street!
After 33 years at Palmer Street, Run and Become London has moved to a new location in the heart of Victoria. To celebrate the move to Eccleston Street, many customers, suppliers and long-time supporters were invited to an evening function to mark the occasion. In addition, Ashrita Furman, the world’s most prolific Guinness World Record holder record, came over from New York to attempt a new record.
Speaking at the opening ceremony, Managing Director Shankara Smith spoke about the aims of Run and Become, and how it is inspired by the philosophy of Sri Chinmoy. Sri Chinmoy himself was a keen runner, completing many marathons and ultra-marathons during his running career. Sri Chinmoy also taught how meditation and the philosophy of self-transcendence could play a beneficial role in helping the outer running. Throughout the store, there are several photos of Sri Chinmoy, including photos of meeting great running heroes, such as Jesse Owens and Carl Lewis. (Right: Sri Chinmoy and founder Ongkar Tony Smith at the original store on Palmer Street)
The new store is just off Buckingham Palace Road, and a few minutes from Victoria train station. A team of talented architects from Czech Sri Chinmoy Centres have helped create a beautiful, light and spacious environment to display the running shoes and clothes.
Within the store, there is also a mini running track – ideal for testing out spikes and running shoes. All shop assistants have been carefully trained to help customers find the best running shoes for their needs. In the downstairs floor, the store will also hold related workshops and personal physiotherapy services for runners seeking to prevent and deal with injuries.
Ashrita Furman sought to break the Guinness World Record for blowing over the most number of eggs in a cup, in a minute – using only breath! Ashrita was on great form, blowing over 61 eggs within a minute. (The record is yet to be confirmed by Guinness). After Ashrita’s successful record attempt, those spectating had a go for themselves – learning that it was much more difficult than it looked. Some, including the author of this article, took a good few minutes before successfully flipping over one egg.
– Tejvan Pettinger (Pictured below left with Ashrita)
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