Zero-Drop Masterclass with Altra


Tuesday 2nd October 2018

6:30pm - 8:30pm

Run and Become, 4a Eccleston Street, London, SW1W 9LN


The Altra team will be offering a Zero Drop Masterclass. A presentation on the benefits of Altra running, the opportunity to try on a selection of their range, including the Paradigm and Torin, and a 5km run led by an Altra Zero Drop Ambassador.

The Altra range of running shoes is one of the fastest growing running brands in the UK. In the USA, they have become a go-to shoe amongst road and trail runners. Their revolutionary, zero drop technology and wide “foot frame” forefoot is increasingly loved by runners on all surfaces.

Every Altra shoe features a Zero Drop platform that places the heel and forefoot the same distance from the ground. This naturally aligns the feet, back and body posture and encourages a low impact landing. Altra’s foot shape toe box allows the toes to relax and spread out naturally and the big toe to remain in a straight position. This reduces over-pronation, enhances stability and creates a powerful toe-off to maximise running performance.

As with any new range of shoes it is hard to get a feel from a small circuit of the shop or even outside the store, so with Altra we have arranged for their demo pool of shoes to be at Run and Become.

We will have both road and trail models to try on a short easy paced 5km run from the store. (Everyone goes at their own pace.)

The lower profile, zero drop, yet cushioned shoes with their trademark wide “Foot  Shape” forefoot are fast developing a following in the UK. Come and try them for yourself.

Alex Wilson and his Altra team will be on hand with Run and Become staff to offer any advice on the shoes.

Special Guest Speaker

Professional Ultra Athlete, Kristian Morgan

Kristian MorganKristian has run over 120 ultras and marathons: 100-milers, mountain ultras, desert multi-stage races, train and road marathons.

This year’s results: 2nd at Thailand North Face 100k; 2nd at Olympus Ultra Trail 100k in Greece. He also helped set a new world record on the Appalachian Trail, beating Scott Jurek's record.

More about Kristian »

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