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 "When a customer comes to us for running shoes, the
first thing we do is ask a few questions. Such as: how much
running are they doing (or how much they intend to do), what
shoes, if any, are being used at present and whether there are any injury problems.
Then we put the customer in a pair of neutral running shoes
and watch him/her run a few strides outside in our passageway
to see how the foot moves. This gives us an idea as to which
type of shoe is likely to be most suitable for the foot strike.
Then we bring out a few different
pairs and watch the customer run in each of them, working
together until we find a pair that works well and feels good. "
How it all started...
Tony Smith opened the first Run and Become in London in
1982. He had taken up running a few years previously and always
struggled to find a good selection of running shoes and clothing
not to mention advice. So when Tony gave up his career in
Quantity Surveying, he was inspired to start a specialist
running shop that catered for all runners.
 It was Sri Chinmoy who inspired Tony to take up running
and also encouraged him to open his own business. Once Tony
had secured 42 Palmer Street. and was fitting it out, Sri
Chinmoy offered the name of Run and Become, Become and Run,
which comes from his aphorism:
Run and Become. Become
and Run.
Run to succeed in the outer world.
Become to proceed in the inner world.
Tony was joined by his wife Cherry and then by both their daughters once they
had left school, and so the shop remains a family run business.
All our staff are trained to help customers
with their shoe, clothing and accessory choices.
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