Testimonials

Get the right shoes. The service in this shop can not be faulted, highly recommended. The sales staff go out of their way to ensure that you get the right shoes.
– google.co.uk

Run and Become is THE PLACE to come and get your running shoes (and indeed everything else you need as a runner) where the service is attentive, complete and second to none. Customers don't just try their shoes on - the experienced staff will get you to pop outside the shop to test run a short stretch of the pavement and watch your posture and give advice accordingly. Extensive stocks.
– www.qype.co.uk

There are so many types of running shoes in the store it would be really confusing but the staff are so so helpful. I was seen to straight away and by just looking at my feet and the way I walked the woman was able to reccommend different types of shoe that would be most suitable for me. Not leaving it at that, I tried out a few by running up and down the street outside while I was watched… and then given advice on which ones to get. Great service!
– wwww.qype.co.uk

Incredible customer service, the best customer service you could wish for. They know exactly what they are doing so you trust them completely. And they take time. You don't shop by brand or appearance here - you buy the most comfortable pair that's right for your running style after the assistant has assessed you. Brilliant!
– google.co.uk

I bought a new pair of running trainers on Monday and like every other occasion I have come to the shop over the past 11 years, the service was excellent. It is so common nowadays to get bad service that you become used to it. Therefore it is refreshing to come to your shop and know that the service will always be impeccable, which is why I always recommend people go to you to buy their running trainers. I was served by a lovely young lady called Gemma who was not only knowledgeable, informative and extremely helpful she was very friendly too and it was very nice to chat to her. As Manager of a gym myself I know what it is like to work in the service industry and not feel like your efforts are appreciated so please could you pass on my thanks and gratitude to Gemma for doing such a great job for me. As usual the trainers are great and the service like every other visit was its usual high standard. Many Thanks.
– Duncan (via email)

I just wanted to thank you for the brilliant service I received on Tuesday. I missed the names of both the lady who fitted my shoes and the lady who put things through the till, but they were both professional and cheerful and generally fab, and I wanted to let you know that.
– Carol (via email)

I called in the London store today and bought a pair of Asics shoes. The young lady who sold me the shoes gave me good advice and was very helpful. Probably the best buying experience I have had this year. My compliments to her, and the store.
– Chris (via email)

Just a quick note to thank you for putting on last nights barefoot running clinic. I really enjoyed it as did my running buddy I brought along. I will see how I get on especially with the brand new shiny five fingers I bought last night. I have to say, I think putting these events on is such a brilliant idea for promoting your shop. Your website and store are so much more than that, for me they are an experience too. Well done and keep up the great work.
– Digby (via email)

Firstly can I say thank you for having me along at the last barefoot running workshop a couple of weeks ago. To say that I am finding your shop/company one of the best in London is an understatement. The talks are an amazing way of getting similar minded people together. it is really positive and enthusiastic. Thank you.
– Adam (via email)

I attended the workshop last night and I thoroughly enjoyed the session, very useful, supportive and fun. 10/10! (Can we have them every month!). I'm signed up to the newsletter now and will definitely be attending future workshops/evenings and will encourage my running friends to come too.
– George (via email)

Your customer support before my order, checking US versus UK shoe sizing, and now after, has been nothing but stellar. There isn't a whole lot more a customer can ask for. I appreciate the prompt response, thanks.
– David (via email)

Hi, I just wanted to say a big thank you for the way the order was carried out. it is so nice to deal with a friendly and efficient company who knows what they are doing and carries it out in an efficient and friendly way. You should all be very proud to work for such a company.
– Chris (via email)

I have to say that the customer service I have received over the years from your Victoria Branch has always been first class - it's really a rare thing nowadays to find any genuine aftercare in any retail milieu. So a big 'Thank you' from me to all the team in Palmer Street.
– Jon (via email)

I cannot thank you enough for the tireless effort to get in touch with me and fill this order! I will be telling my friend that he should frequent your shop to purchase additional gear as your customer service and products are top notch! Best wishes and happy running!
– Allison (via email)

Run and Become has been my own personal choice of running shop for many years. The staff are always very friendly, helpful and knowledgeable and ensure that you get the best possible running shoe for your requirements. I refer my clients; elite athletes, serious amateurs and new runners to Run and Become as I am 100% confident that they will receive an exceptional level of service and the most appropriate shoe for them.
– David, Life Fit Physiotherapy

I always recommend Run and Become because it is the backbone of the running community in Edinburgh and has pioneered the way for runners. The shop has a fantastic range of products and the staff are all very friendly, helpful and knowledgeable. Run and Become inspires people to run as a way of life and a philosophy.
– Benedetta Gaetani d'Aragona

We would have no hesitation to recommend Run and Become to our patients. All staff are very friendly and helpful. They are extremely knowledgeable with a wide range of products to suit all level of runner.Thank you for all your help over the past number of years and we look forward to continue working with you in the future.
– Space Clinics

I would recommend anyone wanting to buy running shoes or gear to visit Run and Become as their expertise and experience is second to none and you are guaranteed of professional service with a smile. It is run by runners for runners and they will take the time and effort to make sure you get the right item suitable for you and above all - they care!!!
– Trevor Weavers