In the Media

Time Out Official London 2012 Guidebook

“The experienced staff here, most of them enthusiastic runners, are determined to find the right pair of shoes for your particular physique and running style. The full gamut of running kit, from clothing to speed monitors, is also available.”

Time Out Magazine

“Knowledge and impartial advice are the watchwords at Run and Become; the expert staff will ask you about your running programme and any injuries you’ve had, then, as part of the custom fitting service, give you various shoes to pad around in in the passageway outside. The comprehensive website is a generous resource for runners of all standards.

Daily Telegraph

“The staff’s attention to detail is scrupulous... unless you happen to be an expert and know your stability grids from your shock absorbers, you need help, which is where the staff’s expertise comes in.

Financial Times

“...when the Cinderella moment comes and you finally find the Perfect Pair— you’ll want to hug the person serving you... almost as an afterthought, you’ll ask the price, by which time you know that, whatever the cost, you’ll buy them.

Observer Magazine

“Buying a pair of trainers is unlike any other shoe purchase you will make. Considerations such as style, and to an extent price, go out the window. All you and the expert shop assistants are after is a perfect fit with the correct support and cushioning for your specific training.

Independent on Sunday

“One of Sri Chinmoy’s beliefs is never to give up on anything. You’re never too old. We know a lady who has started running at 76. He says we limit ourselves with our thought processes — ‘I’m too old for this, I couldn’t possibly do that’ — whereas we’re all capable of so much more if we’d only believe it.

Sports Retail Magazine

“I became engrossed in the expert attention and interest being shown to every customer, aware of the professional approach and concern, and must admit to a degree of nostalgia as well as inspiration...

London Evening Standard

“With more than 270 different types of specialist footwear — for road racers, track and fell runners — this is no ordinary trainers shop.

Athletics Weekly

“Nine-time Olympic champion Carl Lewis was also a follower of Chinmoy. This week Lewis paid tribute to him, saying: 'Though he has passed on physically, I have not lost my spiritual coach. His life was all about challenging yourself and being the best you can be.

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